Sunday, April 7, 2013

Issa London x The Outnet Launch Exclusive Collection

The latest in this season’s collaborations, is bringing Issa London and online luxury discount store,, together to launch an exclusive collection of reimagined dresses from the label’s archives.

Issa is a brand loved by our customers – their designs are timeless and flatter all figures,” said The Outnet managing director Stephanie Phair. “We’ve worked with Issa so that our customers can invest in styles that they may have missed the first time round and they also have the opportunity to buy an exclusive style at great value.

The reworked garments that will be sold on will feature classic Issa pieces that have been constructed using fresh new colors and fabrics. The vibrant colors, that include cobalt blue and a brilliant red, will undoubtedly be huge spring hits with customers.

The pieces from the collaboration are modeled by Marc by Marc Jacobs muse Olympia Campbell, who is the younger sister of Vogue cover girl Edie Campbell. Phair had this to say about the decision to use Campbell:

“We wanted to ensure that whoever fronted the campaign was right for both Issa and the Outnet,” explained Phair. “As Issa is a London-based brand we felt that London rising star Olympia Campbell fitted [sic] the bill perfectly. The bright, block colours inspired the look and the feel of the images and Olympia’s energy complements this perfectly.”

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