Diana Vreeland: The Eye Has To Travel has won the fashion category of the Design Museum's prestigious Designs of the Year contest.The feature-length documentary was directed by Lisa Immordino Vreeland, the wife of one of Vreeland's grandsons, Alexander. Although the two never met, Lisa wanted to create a documentary that comprehensively detailed Vreeland's professional and personal life after noticing a lack of accurate information in the public domain. Immordino Vreeland herself had worked in the fashion industry for many years before pursuing the project, which features contributions form the likes of Anjelica Houston, Manolo Blahnik and Lauren Hutton.
Chair of the jury Ilse Crawford commented: "She took fashion design to another level, reaching a wider audience and creating a greater understanding of the fashion world. So many of her achievements are taken for granted, for example the fact that she brought fashion into the context of the museum. And she never stopped. The longevity of her career is quite astounding."
Vreeland was best known for her work as a fashion editor at US Harper's Bazaar where she worked from 1836 until 1962, although she also enjoyed an eight-year tenure as editor-in-chief of US Vogue . Following her dismissal from that role she went on to become a consultant to the Costume Institute of the Metropolitan Museum of Art in New York.The Eye Has To Travel beat off competition from five other fashion names, including Giles Deacon, who was nominated for his autumn/winter 2012 collection, and Prada, nominated for its spring/summer 2012 collection.
The overall winner of the Design of The Year 2013 prize - which will be selected from the winners of the seven categories - will be announced on Wednesday, April 16.
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