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In the early 1990s Louboutin felt that the design of his shoes lacked the fizz and energy that he was looking for so he applied an assistant’s crimson nail polish to the sole of a shoe. And so was born his trademark shiny lacquered red sole.
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Another early Louboutin design was the Egg pump, a shape that focused on a much maligned area of the foot which Louboutin felt was the most sensual; the inside curve of the arch.
Louboutin raised his profile with fashion lovers outside Paris with his Inseperables; a term he used to describe a single word or theme which ran from one shoe design to the next.
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During the early nineties, Louboutin ‘LO’‘VE’ shoes became an ‘it’ shoe. They featured the word curled across the front of the shoe in a contrasting colour to the main body of the shoe.
In 1994, Louboutin’s first shop in New York City opened.
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In 1996, Louboutin received a Fashion Footwear Association of New York (FFANY) Award from the International Fashion Group. It was not until around this time, after he had been in business for over fifteen years that Louboutin passed over the managerial rights of his company to an assistant. Previously he had overseen the production of every single pair of shoes - an extraordinary feat for such a famous and respected designer.
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Also during this year, Louboutin designed a collection of shoes with transparent Lucite heels, in which flower petals or other objects were suspended. For one patron, the French film star Arielle Dombasle, he enclosed a love letter from her philosopher husband accompanied by a lock of his hair and a quill.
At Yves Saint Laurent’s ‘Farewell to Haute Couture’ show in 2002, Louboutin created a shoe for the emotional finale. Referred to as Christian Louboutin for Yves Saint Laurent 1962-2002, it remains the only time Saint Laurent associated his name with that of another designer.
In 2003, the first Christian Louboutin handbag line was launched.
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In 2008, New York’s Fashion Institute of Technology mounted a comprehensive retrospective of Louboutin’s work. Later that year, he received a second FFANY Award.
Christian Louboutin dominated The Luxury Institute’s annual Luxury Brand Status Index from the mid 2000s onwards, winning Most Prestigious Women’s Shoes every year from 2007 to 2010.
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