A Valentino campaign is usually an explosion of candy coloured lace, delicate florals and tulle, using doe-eyed models with romantic braids and porcelain skin. But the house have a new campaign star... Terry Richardson's tattooed arm. It's happened, Valentino have given sleeves the thumbs up.
We wouldn't expect Maison Valentino to team up withthe provocative photographer who has shot Kanye West licking Amber Rose's skull or Lindsay Lohan holding a gun into her mouth. This is one fashion photog who has never shot tulle - his archive is packed with greasy haired starlets lighting up on camera and using bananas as props.
But it seems that Valentino have a secret love of tattoos and wacky hipsters. As Terry's inked arm, beat Anne Hathaway's arm or Gwyneth Paltrow's Goop-ed up arm, to feature in the fall accessories campaign. The new 'arm of Valentino', known for lumberjack shirts, statement black specs and his handlebar moustache, dangles a pair of studded heels from his little finger and holds up a studded clutch.
Now Pierpaolo Piccioli and Maria Grazia Chiuri are at the helm of the house rather than Mr Valentino himself who retired back in 2007, the design duo are breathing new life into the house. Chiuri commented the campaign captures 'the sensual yet elegant nature of our accessories, described as objects of desire.