J.Crew to pop up in London's King's Cross
is about to answer the fashion prayers of those who have fallen
in love with its eclectic yet chic offerings on trips across the pond with a
flagship London boutique scheduled for November - but there's a brief treat in
store between now and then.
The women's, men's and children's outfitter
loved by the First Lady of the United States, Michelle Obama, is planning to
pop-up for two days in the Western Transit Shed, located at King's Cross
Central.
From May 24 to 25 only, the concept store will showcase the brand's
summer collection (available to pre-order) and provide a preview of the autumn
range, while offering a selection of Italian cashmere pieces which will be
shopable alongside one-of-a-kind hand jewelled collars. In addition to the
Cashmere Shop, J.Crew will be offering a monogramming service.
But that's not all. With the highly regarded Central Saint Martins
College of Art and Design just a stone's throw away, the retailer is to launch
a special design project and scholarship programme with the college's MA
Fashion students.
J.Crew president and executive creative director Jenna Lyons said she
was "thrilled" to be collaborating with the college, which relocated
from Charing Cross Road in central London to its current site 18 months ago.
Lyons added how: "Design students are the lifeblood of our
industry. Their creativity and enthusiasm is a constant inspiration for all of
us at J.Crew. We are looking forward to introducing ourselves to Londoners this
May."
The J.Crew Concept Store will be at Western Transit Shed, 4 Stable
Street (off Goods Way), King's Cross, N1C 4AB. Open from 10am - 8pm on Friday,
May 24 and 10am - 7pm on Saturday, May 25.
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