Brazilian model agency Star Models has launched provocative and
powerful anorexia awareness campaign called ‘You Are Not a Sketch’ focused on
images portraying the drastic impact this eating disorder has on human bodies. See
for yourself the message the campaign spreads.
This ad campaign is among the most powerful messages to spread the word
about the devastating eating disorder, Anorexia.
The idea being quite simple translates millions of scientific articles into simple realization of how dangerous the disorder is by means of visual impact. The illustrations by Edson Rosa, Samuel Marinho that mimic typical fashion sketches are being contrasted to the images of famous models, whose bodies were airbrushed to show obvious signs of starvation.
The idea being quite simple translates millions of scientific articles into simple realization of how dangerous the disorder is by means of visual impact. The illustrations by Edson Rosa, Samuel Marinho that mimic typical fashion sketches are being contrasted to the images of famous models, whose bodies were airbrushed to show obvious signs of starvation.
Anorexia Nervosa - an eating disorder that manifests itself in severe
food intake restrictions. One of the first signs of this disorder is a very
rapid and dramatic weight loss, as well as refusal to eat.
Anorexia stays a threat to girls and young women whose self-image is still
being developed and who take their inspiration from numerous Zero-sized models
in fashion world. In society that is obsessed with visual information, this
kind of ad campaign hits right to the point, reflecting the real similarities
between the girls suffering from Anorexia and the sketches made by fashion
designers. Despite being gruesome exaggerations of the real feminine bodies,
the models altered by computer programs do resemble the actual runway models we
have seen earlier during Fashion Weeks.
Despite the positive intention of the campaign, there is also a threat
lurking in the shadows. The provocative images might be triggering the
self-image of the girls that are already suffering from this disorder and
promote their desire to stay this way. Certainly fashion industry apart from
promoting high art, also has negative connotations that drive young girls to be
suffering to appear size 0 without realization of the high price that is paid,
sometimes even with their lives.
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