Earlier this month, Karl Lagerfeld revealed his capsule range for accessible Brazilian “jelly” shoe brand, Melissa, via a campaign starring Cara Delevingne. The Lagerfeld-lensed images, which depict Ms. Delevingne as a leather-clad bondage dominatrix, stirred up the requisite buzz. And last night, at the label’s Soho boutique, the wares made their much-anticipated New York debut. Featuring a range of pointy plastic flats and sparkly ice-cream-cone-heeled pumps, all of which are fruit scented, the collection boasted a subversive, but almost silly sex appeal. Naturally, this was only enhanced by Lagerfeld’s snaps, which were displayed at yesterday’s fête. “The shoes are amazing, and they smell so good,” offered Delevingne. “In one of the photos, I’m drinking Champagne out of them, so I got to know them pretty well.”
Since launching over thirty years ago, Melissa has worked with some pretty impressive collaborators—Jean Paul Gaultier, Vivienne Westwood, and Jason Wu among them. On hand to discuss the latest joint effort was Melissa’s US CEO, Michele Levy, who noted that Lagerfeld “wanted to capture who we are.” (However, the photo shoot, she affirmed, was “Karl’s touch.”) “We are a Brazilian brand, although we’re in 71 countries, and he wanted to embrace that spirit.” One pair of pumps shown in the colors of the country’s flag was particularly patriotic.
Melissa + Karl Lagerfeld will be available in New York at the brand’s Soho store, and at Bloomingdale’s, from April 5.