VICTORIA BECKHAM has launched
an e-commerce
website .
While the label's former digital home served as a way of showcasing lookbook
pictures of recent collections, the designer's latest site is the first time
the brand has offered online shopping.
"My new website has
been in the making for a very long time," said Beckham. "It was
so important that the concept, tone and look of it were true to me and my
aesthetic and that the shopping experience was the very best that it could be
for my customer. The site will be ever evolving featuring never seen before
insights into my world through the medium of film. I'm incredibly excited with
what I have created and the unique access to the brand I am now able to offer."
The site is divided into
two sections, Look and Shop. The first option gives users the chance to watch
show footage, documentary content and browse collection inspirations and latest
news, while the second category features the designer's handpicked selection of
spring/summer 2013 pieces.
The website will sell
Icon - a line of ready-to-wear dresses inspired by the label's most popular
designs and available exclusively online - in addition to accessories, eyewear,
denim and Beckham's contemporary line, Victoria, Victoria Beckham.
Customers will be able to shop from the UK, USA and Europe, although
there are plans to expand to additional regions in the future.
VICTORIA BECKHAM has launched
an e-commerce
website .
While the label's former digital home served as a way of showcasing lookbook
pictures of recent collections, the designer's latest site is the first time
the brand has offered online shopping.
"My new website has
been in the making for a very long time," said Beckham. "It was
so important that the concept, tone and look of it were true to me and my
aesthetic and that the shopping experience was the very best that it could be
for my customer. The site will be ever evolving featuring never seen before
insights into my world through the medium of film. I'm incredibly excited with
what I have created and the unique access to the brand I am now able to offer."
The site is divided into
two sections, Look and Shop. The first option gives users the chance to watch
show footage, documentary content and browse collection inspirations and latest
news, while the second category features the designer's handpicked selection of
spring/summer 2013 pieces.
The website will sell
Icon - a line of ready-to-wear dresses inspired by the label's most popular
designs and available exclusively online - in addition to accessories, eyewear,
denim and Beckham's contemporary line, Victoria, Victoria Beckham.
Customers will be able to shop from the UK, USA and Europe, although
there are plans to expand to additional regions in the future.
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