Elie Saab Opens in Geneva

 Elie Saab opened its first store in Switzerland today, Wednesday 5th December. The free-standing boutique is located in Geneva, at the heart of one its most prestigious luxury shopping districts, on the Quai Général Guisan.

Mr. Elie Saab, who also has a passion for architecture and interior design, drew on the best of his creative sensibilities, to personally reflect the ELIE SAAB signature: fusion of simplicity, luxury and modernism. The works were overseen by the architect Chakib Richani, who in collaboration with Mr. Elie Saab, has decorated all of the ELIE SAAB stores worldwide.

The 160m² boutique, spread over two floors, has undergone major renovations but retained the building’s original façade. Light has been the main source of inspiration: the space has been sculpted to allow for maximum height and luminosity, creating an impressive yet welcoming setting. Light beams through satin glass walls, onto niches and the minimalist furniture the ELIE SAAB boutiques are renowned for. The only direct light source is the two shopfront arch windows, overlooking the majestic Lake Leman.

The signature design characteristics present in existing ELIE SAAB boutiques have been maintained in the interior of the Geneva boutique. Travertine stone creates a strong accent on the highest wall and in display niches, wenge wood and mirrors panel the remaining walls, to create different effects of planes and volumes. Glass display cases, designed in collaboration with Marco Costanzi Architects, showcase the ELIE SAAB accessories line. Leather furniture and soft lighting complete the distinctive and luxurious shopping experience.

The store will showcase the elegant ready-to-wear designs that ELIE SAAB is renowned for: evening gowns, day dresses, shoes, bags and other accessories from the Autumn-Winter 2012/13 and Pre-fall 2012 collections.

Elie Saab’s unique designs have long attracted an international clientele, including royals and celebrities. ELIE SAAB’s planned global expansion and opening of stores in major cities around the world has been essential to meet increased demand for the brand. With boutiques currently in Paris, London, Beirut, Dubai, Hong Kong, Mexico City, and now Geneva, it is the Group’s strategy to expand its worldwide retail presence, with further new boutique openings in major cities scheduled for 2013.

Elie Saab Geneva
10 Quai Général Guisan
1204 Geneva, Switzerland
T: +41 22 788 6539