FYODOR GOLAN, Teatum Jones and Marques Almeida are the latest recipients of the
Centre for Fashion Enterprise's New Fashion Ventures programme. Each label will
be given dedicated business development support, cash subsidiaries for PR and
marketing and free studio space for the next two years, spanning four catwalk
seasons.
"Business is tough
right now for new labels, but I can sense the entrepreneurial spirit that will
sustain the business visions of these talented designers," said CFE
director Wendy Malem. "Their connection with global markets is already plain
to see."
Malem believes that the
scheme is perhaps the "biggest not-for-profit supporter of emerging
fashion designer businesses in London". Since launching in 2003, the
organisation has invested more than £4 million in over 200 emerging designers.
Labels to have benefited from the programme in the past include Erdem, Peter
Pilotto and Mary Katrantzou. Designers are chosen based on their
"entrepreneurial spirit, desire to succeed as a business, talent and a
distinctive design DNA" as well as an ability to work in partnership with
the CFE.
"The scheme is
unique because we offer free studio space, one-on-one bespoke support,
introductions to our CFE network and we identify the needs of each and every
designer individually," said Malem. "We create new business
opportunities in the EU and globally."
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