Thursday, January 31, 2013

Chloé celebrates 60 years with a pop-up at Printemps

Until March 9, the French house will be popping up in the Printemps department store in Paris, with a preview of 16 signature pieces from its anniversary heritage collection, featuring iconic Chloé designs including the 1983 Violon dress and the 2001 pineapple T-shirt.

This year, Chloé celebrates its 60 year years of quintessential Paris design. Founded in 1952 by Gaby Aghion and Jacques Lenoir, the label has set up a pop-up shop in the atrium of  Paris department store Printemps Haussmann to showcase its anniversary heritage collection. Light and airy in the label's signature colors, the space features a sneak preview of 16 signature pieces from the house's design history, including Gaby Aghion's Embrun dress, Karl Lagerfeld's Galaxie dress, Violon dress and Eventail clutch, Phoebe Philo's high-waisted jean, Camera bag, python boots, Silverado bag, paisley-print silk scarf, Paddington bag, broderie anglaise blouse and wedge sandals, Stella McCartney's Ananas pineapple T-shirt and Hannah MacGibbon's shorts and cape. Printemps Haussmann has also given over five of its windows to the brand's Anniversary Edition, featuring the re-issued pieces in an oversized decor.

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