Designers showed lots of love for the nineties in their Spring ’13 collections,
and Eddie Borgo was no exception. His Spring baubles were all about the gilded
glory of the decade (think vintage Chanel chains and Carlyne Cerf de
Dudzeele shoots) and its epic glamazons. So it makes sense that the designer
would enlist a modern-day super—Anja Rubik—to star in his Spring images.
Styled
by Keegan Singh and shot by Paul Maffi, the ads mark the first campaign Borgo
will run in a publication (they’ll come out in the new issue ofThe Last
Magazine this Wednesday). To further express his theme, Borgo asked
Rubik to star in a sexy-meets-campy Spring film that, the designer explains,
“represents the slick imagery of the time.” Set to Gary Glitter’s Rock
and Roll, the short features Rubik dripping in Borgo’s no-nonsense
wares, like geometric gold necklaces, hoop or link earrings, and piles of
cuffs. Take a gander at the designer’s ode to the nineties in his Spring shoot
(above) and film (below).
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