Chanel's Chic New Ad for Its La Montre Premiere Timepiece

The Chanel Premiere watch was first created in 1987 as the brand's first women's timepiece, modeled after the shape of the N's perfume bottle stopper and the Place Vendôme. Its newest iteration has a chic bracelet style that's refreshingly modern and is available in steel, yellow gold or white gold, with or without diamonds and either black lacquered or mother of pearl face. In the video above we see a variety of girls wearing theirs on the streets of Paris stacked with other bracelets, alone, with denim, next to the cuff of a Chanel jacket — in other words, this new everyday watch has major versatility even though it's a bit of a heart stopper.