Macy’s Teams Up With Milk Made for Capsule Collection
In a bizarre world, this collaboration wouldn’t even make us bat
an eyelash. However, Macy’s teaming up with an initiative such
as Made Fashion Week has us asking a few questions. For one,
Made shows some of the edgiest designers during New York Fashion
Week and fashion weeks worldwide. We’re all well aware that the
Macy’s customer is far from edgy and tends to play it safe.
Tim Baxter, of Macy’s, said of the collection “This is an
organic collaboration between the creative teams from Made and our merchants to
bring relevant, of-the-moment fashion to Macy’s. It’s a collection of must-have
items, inspired by street fashion and what the most fashionable people in the
world are wearing.” Ain’t that the truth! The most fashionable are
usually seen sitting front row at Made shows and far away from Lincoln Center.
The Made Fashion Week for Impulse line will hit stores March
12th at only 150 Macy’s stores. According to WWD the plan is
to make the collection ongoing, and to add to it on a monthly basis.
The collection will feature between 20 to 30 items and will range in prices
from $39 to $139. We won’t be surprised if the social media world gets behind
this quickly, Milk Studios and Made know
their social.
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