MULBERRY will ensure that members of the fashion pack are up bright and early today, as the label prepares for its latest show at Claridge's this morning. The brand traditionally battles it out with Burberry for London's most high-profile front row and this season is set to be no exception. With previous guests including Kristen Stewart, Kirsten Dunst and Lana Del Rey, we look forward to seeing who will headline the event today.
L'Wren Scott will make her LFW debut this afternoon, having previously shown in Paris and New York, most likely with partner Mick Jagger in attendance. Vivienne Westwood is up next at the Saatchi Gallery with her Red Label line, followed by Topshop Unique - which has developed a new digital strategy that will make its catwalk offering more accessible than ever before. Margaret Howell will hopefully deliver more of her signature stripes and timeless easy chic, as Preen prepare to impress guests with a show that will offer its pared-down twisted take on femininity. Holly Fulton and Emilia Wickstead will represent the younger generation of LFW talent this morning, as former Aquascutum designer Joanna Sykes gets set for her first catwalk outing as creative director at Nicole Farhi. In addition, Whistles will makes it LFW debut with an intimate salon-style showcase.
This evening brings a mixture of the capital's emerging and established designers to the forefront - Mary Katrantzou, Jonathan Saunders, Richard Nicoll and Marios Schwab will solidify London's reputation as a purveyor of creative and innovative talent, while Paul Smith, Temperley London and Matthew Williamson will prove how our home-grown designers have longevity as much as imagination and vision.