Tuesday, February 12, 2013

Dior Spring-Summer 2013 Pop Up Project

Dior is hosting seven pop-up stores to celebrate the launch of Raf Simons’ first Ready-To-Wear collection. Looks and windows will be staged to replicate the set design of Dior’s October show in Paris.  The shops will also feature an exclusive playlist curated by  Michel Gaubert, who was responsible for the original runway soundtrack.

Leaving no detail behind, Dior will host customized launch parties and feature select pieces in each prestigious location. The pop up shops will run from February 22nd – March 25th at IT in Beijing, Joyce in Hong Kong, My Boon in Seoul, Colette in Paris, Corso Como in Milan, Jeffrey in New York, and Maxfield in Los Angeles. With the opportunity to experience Dior as it were on the runway, we can’t think of a more exciting concept!

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