Dior Spring-Summer 2013 Pop Up Project
Dior is hosting seven pop-up stores to celebrate the
launch of Raf Simons’ first Ready-To-Wear collection. Looks and windows will be
staged to replicate the set design of Dior’s October show in Paris. The
shops will also feature an exclusive playlist curated by Michel
Gaubert, who was responsible for the original runway soundtrack.
Leaving no
detail behind, Dior will host customized launch parties and feature select
pieces in each prestigious location. The pop up shops will run from February
22nd – March 25th at IT in Beijing, Joyce in Hong Kong, My Boon
in Seoul, Colette in Paris, Corso Como in Milan, Jeffrey
in New York, and Maxfield in Los Angeles. With the opportunity to
experience Dior as it were on the runway, we can’t think of a more exciting
concept!
Dior is hosting seven pop-up stores to celebrate the
launch of Raf Simons’ first Ready-To-Wear collection. Looks and windows will be
staged to replicate the set design of Dior’s October show in Paris. The
shops will also feature an exclusive playlist curated by Michel
Gaubert, who was responsible for the original runway soundtrack.
Leaving no
detail behind, Dior will host customized launch parties and feature select
pieces in each prestigious location. The pop up shops will run from February
22nd – March 25th at IT in Beijing, Joyce in Hong Kong, My Boon
in Seoul, Colette in Paris, Corso Como in Milan, Jeffrey
in New York, and Maxfield in Los Angeles. With the opportunity to
experience Dior as it were on the runway, we can’t think of a more exciting
concept!
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