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The British Fashion Council established the IFS last year, inviting embassies to partner up with their fashion councils to provide a platform for talent from their respective countries. Each territory was asked to select emerging fashion designers, whose applications range in medium from photography to film, art installations to fashion collections. Chosen designers will then have their work displayed in their nation's embassy.
Sarah Mower MBE, BFC Ambassador for Emerging Talent and contributing editor to American Vogue , will chair a panel who will choose an overall winner from each country's edit of designers. The winner of the Emerging Talent Award will be unveiled at Somerset House on Sunday 17th February, during London Fashion Week. Candidates, who must be in their first four years of industry, will be judged on the quality of their work in terms of innovation and curatorial display.
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We've been keeping tabs on Denmark's Anne Sofie Madsen, marked out as a favourite by American Vogue at Copenhagen Fashion Week, and Swedish designers Altwai Saome, recent winners of the Elle newcomer of the year award in Sweden.
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