TOM FORD, Burberry, Christopher Kane and Erdem will assume the fashion spotlight today - a line-up that cements London Fashion Week as a credible industry force, one that harnesses creativity and imagination as well as attracting internationally-renowned names.
Ford is thought to be the reason for the influx of US buyers who have travelled to the city for this season's event and today he will hold his first ever full-scale womenswear show in the capital. Previous collections under the designer's eponymous label have remained intimate and exclusive, with images offered months after the show took place.
Christopher Kane will present his first show since signing a deal with luxury conglomerate PPR today - a move that firmly put London fashion talent in the international limelight. Although it is too early to see how Kane has reaped the benefits of such a lucrative agreement, his collection will represent a new stage in the Glaswegian's design career.
Later this afternoon, Erdem will give us more of his delicately ladylike creations - confections that will be loved by their owners for years to come. JW Anderson will impress with his subversive take on femininity; Peter Pilotto will give the US buyers reason for excitement with the label's sleek printed styles; Louise Gray will embody London fashion at its most vital and playful, while we prepare to become acquainted with this season's crop of Fashion East designers - starring Ryan Lo, Claire Barrow and Ashley Williams. Also to look out for today is Sophie Webster, a new footwear designer whose styles have already been seen on Chloe Moretz and Cara Delevingne.
Burberry will attract a very high-profile crowd (and we're told to expect a few surprises this season), as it delivers what is always an atmospheric fashion spectacular. Helping round off the day is Giles Deacon - with a show that will hopefully feature a famous model face or two (previous appearances have included Doutzen Kroes, Cara Delevingne and Anja Rubik).