Vanity is the theme behind the fourth
issue of Dasha Zhukova’s acclaimed Garage magazine. Perhaps not the
most surprising subject for a fashion glossy, but the editor’s approach to the
concept is definitely original. Garage’s cover and corresponding
spread were shot by Patrick Demarchelier and feature a gaggle of models
provocatively posed in looks by Balenciaga, Saint Laurent, McQueen, and Dolce
& Gabbana. What’s the twist? Each girl is accessorized with a Cindy Sherman
mask created via ThatsMyFace.com.
“Cindy Sherman’s work raises such important and challenging questions about the
representation of women, both in media and society. There was no better
likeness to illustrate issues of identity and facelessness in the fashion
industry,” says Zhukova. The artist gave Garage her blessing to create
the masks, all of which are based on Untitled #461 (the work was shown
in Sherman’s recent MoMA exhibition). However, it would seem Sherman hasn’t yet
seen the new issue, which, in addition to the fantastically creepy editorial,
includes conversations between Urs Fischer and Neville Wakefield and Boris
Mikhailov and Juergen Teller, as well as Aimee Mullins paper dolls and
contributions from Theaster Gates, Michael Craig-Martin, and more. “I hope she
likes it!” says Zhukova. We suppose we’ll have to wait until the magazine hits
newsstands, on February 9, to find out.
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