Coach, is gearing
up to expand their line. Designer Reed Krakoff, who also
serves as president and creative director of Coach, has
announced that the handbag and accessory company will be
transitioning themselves into a lifestyle brand much like their competitors Tory
Burch and Michael Kors. The reposition will include an expansion into
footwear and higher price points for their handbags which avarage out to about
$300.
Coach has hired former Paul Smith creative design director of women's wear to
head their women's design department in preparation for their big expansions.
Although, nothing has been confirmed yet, Krakoff states:
"Instead
of designing accessories to fill a need, we’re thinking more about the woman,
who she is, where she goes, what is her life like and how does it feel, to move
Coach from…where you think of a Coach bag, to now when you think of Coach, you
will think of a woman or a man and you think of their lifestyle."
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