Tuesday, February 19, 2013

Prada Sales Soared In 2012


 enjoyed a significant rise in sales for 2012. The luxury fashion house reported a 29 per cent gain in total revenue for the year.

Both the Prada and Miu Miu brands experienced growth globally - with the group announcing sales of €3.29 billion (£2.84 billion). The company opened 78 new stores last year and now boasts 283 Prada boutiques and 126 Miu Miu shops around the world.

"In a year characterised by a particularly difficult international economic environment, our group has made further important progress along its path of growth, consolidation its position at the head of the luxury goods sector," Prada CEO Patrizio Bertelli told WWD. "The strength of our brands, our ability to interpret and anticipate market trends and our global retail network continue to form the basis for our long-term growth strategy."

Sales in Europe were particularly strong - up 36 per cent in comparison to 2011's figures - while the Asia-Pacific region posted a growth of 33 per cent. 

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